Nike, Inc. is deemed the single most valuable sports brand globally for the manufacture, and marketing of athletic shoes and apparel. The Beaverton, Oregon, USA headquartered company is stated to command more than 60% of the US footwear market which is the most valuable market for its shoe product.
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Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. -American Marketing Association
Sports marketing, which is a special case of marketing is not just limited to the promotion of sports products or services. It also focuses on the promotion of sports events and teams. Under sports marketing, the promotion or marketing is done for a sports product and also for a brand name. A Brand can be […]
Starting a sports business is an altogether different concept than opting for a business in a different domain. It can vary from organizing sports events to managing sports personalities, bringing sponsorship for events to selling sports goods. There are various options available to choose according to a person’s interest.