Nike, Inc. is deemed the single most valuable sports brand globally for the manufacture, and marketing of athletic shoes and apparel. The Beaverton, Oregon, USA headquartered company is stated to command more than 60% of the US footwear market which is the most valuable market for its shoe product.
Sports management deals with multiple fields of management and the ones who work closely with athletes are Athlete managers. They are the people responsible for transforming a player into a brand.
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Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. -American Marketing Association
The young Director of Wonder Cement, Mr. Vivek Patni, has helped his company make its name as a sports-enabler by associating with Jaipur’s top most sports event like Jaipur Sports League. The ambitious director recently announced Saath7 a grand cricket league for Rajasthan’s budding cricketers. His involvement in multiple sporting events goes to show his […]
When IPL started in 2008, nobody thought before that this league would bring so much business in India. It started a new stream of business in Sports and the concept of Leagues and Tournaments in India. A few years later, different other sports followed the IPL and started leagues like IPTL for tennis, ISL for […]
What is sports management? Sports management is a structured study of all aspects of sports business, including sports marketing, sports event and facility management, sports branding, finance, sports team and league management, athlete management and covering all versions of sports and recreational activities.