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Sports Management

Nike’s Kaepernick campaign controversy – Whether it was a smart move to capitalize on political issues

  Racism is always been a hurdle for the basic structure and growth of any team, organization, state and country. If we speak about the widespread racism in United States since the colonial era, the face of it changed throughout the years. Also, time to time people protested against the legal and socially sanctioned privileges […]

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Sports Management Sports Stories

Sports Marketing is about creating Fanatics!

Sports marketing, which is a special case of marketing is not just limited to the promotion of sports products or services. It also focuses on the promotion of sports events and teams. Under sports marketing, the promotion or marketing is done for a sports product and also for a brand name. A Brand can be […]