Sports marketing, which is a special case of marketing is not just limited to the promotion of sports products or services. It also focuses on the promotion of sports events and teams. Under sports marketing, the promotion or marketing is done for a sports product and also for a brand name. A Brand can be […]
Modi’s visit to foreign countries is for the economic improvement and better investments in the Indian industries and businesses, if it affects the stats of up growing ecosystem of industries into the positive direction of the economy then a huge leap of success must be faced by Indian businesses. Now, the whole thing is, Modi has a […]
When IPL started in 2008, nobody thought before that this league would bring so much business in India. It started a new stream of business in Sports and the concept of Leagues and Tournaments in India. A few years later, different other sports followed the IPL and started leagues like IPTL for tennis, ISL for […]
The Indian cricket team has scripted history by clinching a series victory after 22 years on the Srilankan soil recently. There were a lot of positives that came out of the game for both the sides but an incident featuring Rohit Sharma has sparked an interesting debate with respect to branding. In the last test […]
Starting a sports business is an altogether different concept than opting for a business in a different domain. It can vary from organizing sports events to managing sports personalities, bringing sponsorship for events to selling sports goods. There are various options available to choose according to a person’s interest.
Advertisement is a medium of the announcement of an event, product or service in public or target audience.
Every year FICCI celebrates National Sports Day, which falls on August 29, to mark the birth anniversary of hockey legend, ‘The Wizard’ Major Dhyan Chand, who is one of the most respected legendary figures in India and world hockey. This year, National Skill Development Corporation (NSDC) released a grant to FICCI to focus on Sports […]
Ironman Mukesh Singh, the shining star of Dronacharya The Gym and a protégé of its founder Dronacharya Bhupender Dhawan and four-times Mr. India champion has
With time ecosystem of sports business has been taken a huge leap and new opportunities are always in the way of these popular sportspersons; their performance, good looks and passionate attitude on the ground gain them huge fan base which increase their valuation among sports management firms and for brands.
The Recent suspension of Rajasthan Royals and Chennai Super Kings from the world’s richest cricket league “Indian Premiere League” due to betting charges on the team owners and spot-fixing charges on the team players results in the smashed hopes of the remainder of the cricketers from the squad.
What is sports management? Sports management is a structured study of all aspects of sports business, including sports marketing, sports event and facility management, sports branding, finance, sports team and league management, athlete management and covering all versions of sports and recreational activities.