Categories
Sports Law Sports Management Sports Stories

Maria-Sharapova: Fail to renew sponsorship

Brand name is the unique name for the product of the particular manufacturer or service-provider. Development of brand-name led to the mass marketing of brand-name products in the 19th, 20th, and 21st century. The advertising technique is used to promote brand-name products. It includes entering into sponsorship-agreements with sporting-celebrities for endorsed-associations and associated-appearances of brand-name products. […]

Categories
Sports Management Sports Stories

From tech to Fitness – Mr.Sujit Panigrahi – Founder Fitness365 India’s first Fitness and Sports Assessment, Intervention and Monitoring Program for school children

A large part of the revenue of sports sector comes from fitness and recreational activities. Whether it’s in the form of fitness centers, sports clubs, sports start-ups, fitness trainers or educationalists. Fitness is a critical ingredient for the growth of sportspersons and also it plays a major role in today’s lifestyle. It is necessary for […]

Categories
Sports Kreeda Sports Law Sports Management Sports Stories

Marion Jones : Aging with the burden of Insolvency & Bankruptcy – BANKRUPT ATHLETE Series

The previous article on bankrupt-athletes, namely, on the life and career of Mike Gerard Tyson, who became the youngest heavyweight champion in the history of professional boxing at the age of 20, and known for his explosive power and quick knock-outs dominating professional boxing in the late 1980s before  being  sidetracked by personal problems and criminal […]

Categories
Sports Law Sports Management Sports News

Two day Training Workshop on Anti-Doping Regulations and Good Governance in Sports

In pursuance of its goals to serve multiple stakeholders in the Sports Industry, the GNLU Centre for Sports and Entertainment Law (GCSEL) in collaboration with Sports Authority of Gujarat  is organizing a  “Two day Training Workshop on Anti-Doping Regulations and Good Governance in Sports” on 30th and 31stof March, 2016 at Gujarat National Law University, Gandhinagar, […]

Categories
Sports Management Sports News

Virat Kohli – The Next Biggest Thing in the Business of Sports

Indian test team captain Virat Kohli is in the best phase of his career. The average of more than 50 in One-day International and Twenty20 International and the average of more than 40 in test shows the brilliance of his class and technique in the game of cricket. He has the talent to convert an […]

Categories
Sports Management Sports Stories

An introduction to Sports Tourism

The two words which signify adventure, when combined together forms a most interesting subject to discuss and that is Sports Tourism. It means travelling from one place to another (new city, state or country) to watch or participate in the sports event.

Categories
Sports Kreeda Sports Management Sports Stories

Bankrupt-athlete series: The rise & fall of Mike Tyson

The previous article was focused on South Africa’s  athlete, Oscar Pistorius and his Criminal-Trial where he was found guilty of Culpable Homicide. While unravelling Oscar Pistorius who had core values which major brands liked –

Categories
Sports Management Sports News Sports Stories

Let the Adventure Begin- Adventure Sports Studies in SGTB Khalsa College

You are sitting on your office chair getting bored and sipping your 3rd cup of coffee to divert yourself from boredom. You are in the office or at home or bored of regular study schedule; Missing something unknown? That unknown is your inner soul knocking you every evening before you left for home after winding […]

Categories
Sports Management Sports Stories

Understanding Sports Psychology

Let’s start this topic with few questions for the readers. Is winning a game directly proportional to the physical fitness of an athlete?

Categories
Intellectual Property Rights Sports Law Sports Management

Sport and Intellectual Property- WIPO

Innovation and creativity are key drivers in the world of sport. In every sporting field, inventors and creators are working behind the scenes to push the boundaries, creating new opportunities for enjoyment and for athletes to better their performance.

Categories
Sports Law Sports Management

Sport and Branding- WIPO

Brands are critical for creating business value, and the sports business is no exception. Strong brands command customer loyalty and premium prices, constituting valuable assets that drive company revenue and growth. They are central to many sports business transactions, especially sponsorship deals and product merchandising. And at the heart of branding lie trademarks.

Categories
Intellectual Property Rights Sports Law Sports Management

Broadcasting & Media Rights in Sport- WIPO

Established in 1970, the World Intellectual Property Organization (WIPO) is an international organization dedicated to helping ensure that the rights of creators and owners of intellectual property are protected worldwide, and that inventors and authors are therefore recognized and rewarded for their ingenuity. This international protection acts as a spur to human creativity, pushing back […]

Categories
Sports Law Sports Management

All you need to know about WADA’S Anti-Doping Rule Violations

This content is referred from 2013 ANTI-DOPING RULE VIOLATIONS REPORT of World Anti-Doping Agency (WADA).

Categories
Sports Kreeda Sports Management

Oscar Pistorius: Whether the Blade Runner can make a comeback PART-2

Litigation Costs The 7-month criminal trial of Oscar Pistorius for murder is thought to have cost well over £700,000 and forced Oscar Pistorius to sell his homes.