Brand name is the unique name for the product of the particular manufacturer or service-provider. Development of brand-name led to the mass marketing of brand-name products in the 19th, 20th, and 21st century. The advertising technique is used to promote brand-name products. It includes entering into sponsorship-agreements with sporting-celebrities for endorsed-associations and associated-appearances of brand-name products. […]
A large part of the revenue of sports sector comes from fitness and recreational activities. Whether it’s in the form of fitness centers, sports clubs, sports start-ups, fitness trainers or educationalists. Fitness is a critical ingredient for the growth of sportspersons and also it plays a major role in today’s lifestyle. It is necessary for […]
The previous article on bankrupt-athletes, namely, on the life and career of Mike Gerard Tyson, who became the youngest heavyweight champion in the history of professional boxing at the age of 20, and known for his explosive power and quick knock-outs dominating professional boxing in the late 1980s before being sidetracked by personal problems and criminal […]
In pursuance of its goals to serve multiple stakeholders in the Sports Industry, the GNLU Centre for Sports and Entertainment Law (GCSEL) in collaboration with Sports Authority of Gujarat is organizing a “Two day Training Workshop on Anti-Doping Regulations and Good Governance in Sports” on 30th and 31stof March, 2016 at Gujarat National Law University, Gandhinagar, […]
Indian test team captain Virat Kohli is in the best phase of his career. The average of more than 50 in One-day International and Twenty20 International and the average of more than 40 in test shows the brilliance of his class and technique in the game of cricket. He has the talent to convert an […]
The two words which signify adventure, when combined together forms a most interesting subject to discuss and that is Sports Tourism. It means travelling from one place to another (new city, state or country) to watch or participate in the sports event.
The previous article was focused on South Africa’s athlete, Oscar Pistorius and his Criminal-Trial where he was found guilty of Culpable Homicide. While unravelling Oscar Pistorius who had core values which major brands liked –
You are sitting on your office chair getting bored and sipping your 3rd cup of coffee to divert yourself from boredom. You are in the office or at home or bored of regular study schedule; Missing something unknown? That unknown is your inner soul knocking you every evening before you left for home after winding […]
Let’s start this topic with few questions for the readers. Is winning a game directly proportional to the physical fitness of an athlete?
Innovation and creativity are key drivers in the world of sport. In every sporting field, inventors and creators are working behind the scenes to push the boundaries, creating new opportunities for enjoyment and for athletes to better their performance.
Brands are critical for creating business value, and the sports business is no exception. Strong brands command customer loyalty and premium prices, constituting valuable assets that drive company revenue and growth. They are central to many sports business transactions, especially sponsorship deals and product merchandising. And at the heart of branding lie trademarks.
Established in 1970, the World Intellectual Property Organization (WIPO) is an international organization dedicated to helping ensure that the rights of creators and owners of intellectual property are protected worldwide, and that inventors and authors are therefore recognized and rewarded for their ingenuity. This international protection acts as a spur to human creativity, pushing back […]
This content is referred from 2013 ANTI-DOPING RULE VIOLATIONS REPORT of World Anti-Doping Agency (WADA).
Litigation Costs The 7-month criminal trial of Oscar Pistorius for murder is thought to have cost well over £700,000 and forced Oscar Pistorius to sell his homes.