We all are aware of Fantasy Sports now a days. It’s a rather big thing in many countries, including ours. However, the sports industry in our country is still growing. We may be limited to a few sports for this kind of an application, Countries abroad make a great deal out of this. Fantasy Sports may have just started as a fun app between friends, to see who’s more accurate with their teams and strategies, but now has become a monetised app. This company hosts a series of contests, where people can make money!!
Let’s learn a little about this company; DraftKings is a Boston, MA, daily fantasy sports contest provider. The company allows users to enter daily and weekly fantasy sports-related contests and win money based on individual player and team performances in five major American sports (MLB, the NHL, the NFL, the NBA and the PGA), Premier League and UEFA Champions League soccer, NASCAR auto racing, Canadian Football League, and Mixed Martial Arts (MMA).
As of April 2016 the majority of U.S. states consider fantasy sports (including daily fantasy sports) a game of skill and not gambling, although a number of states have prohibited or created specific laws making daily fantasy sports illegal. In November 2016 FanDuel and DraftKings, the two largest companies in the daily fantasy sports industry, reached an agreement to merge. DraftKings and FanDuel, combined, have about 5 million users.
Numbers don’t lie!! 5 million users is a big deal, for any kind of activity. The IPL (Indian Premier League) also started such a competition, and they didn’t do badly, they also had 750,000 users. So it’s clear Fantasy Sports and all things related are in demand.
Here is what these contests are all about; DraftKings offers a variety of fantasy sports contests for players at a range of different skill levels. Contests include beginner contests for novice players, “Step” contests where players win tickets at different levels to advance to the next level, “Multipliers” (also known as “Boosters”), which allow players to quickly boost their entry fee by earning higher scores, three man leagues, “50/50” contests, where players win by finishing in the top half of their league, “Head to Head” contests, where two players face each other, and “Guaranteed Prize Pools” (GPPs), tournaments where a smaller number of players can win larger amounts.
Players can use the DraftKings web site, or manage their fantasy games using a mobile app that supports iOS or Android. According to DraftKings, a greater focus on mobile users is part of its growth strategy.
There are so many things out there for sports fans. We can literally feel the excitement as if we are on the turf, playing!! Applications like these can really get you going, along with your mates. So, if you think you are a good strategist, go see what you really can do on DraftKings.
Author – Varun Inamdar – MBA Sports Management – Symbiosis School of Sports Science (Pune)
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The whole idea is to grow sports culture where sports are not only about playing but also about those heroes working off field to develop country through sports, bringing change to the society through it and making India a better place for sports lovers.